About SampyTracker

Opal, SampyTracker’s parent company, has been conducting in-store demos and product sampling for many years. We believe that product sampling and taste trials are important last-mile solutions and play a vital role in converting shoppers into customers.

However, many activations are done as a checkmark activity, not as a tool to increase and measure conversion. Without KPIs and measurement, brands hope to get visibility and consumer traction. But hope is not a strategy.

Anecdotally, most brands don’t have a feedback loop to know if sampling efforts are driving sales and conversions. We cringed to see samples given away to shoppers without asking if they liked it or would buy and refer it. Also, there was no tool to ascertain sampling performance like cost per trial, conversions, average samples per activation, and how it compares with other campaigns and the category.

SampyTracker came into being to address the above gaps, measure product sampling performance, help learn as you go, and boost results.

Sampy Tracker is a category-defining sampling and measurement platform.

It integrates on-ground sampling expertise with technology to improve brand activation outcomes and effectiveness. With a sophisticated SaaS model, it offers both managed and self-served sampling programs. Try it to enhance the effectiveness of product demos and get more out of your on-ground initiatives.

If you are a CMO, Marketing Manager, Brand Manager, CFO, Advertising Procurement incumbent, an entrepreneur, or an SME, you would love the following benefits.

Empowered activations with robust data, best-in-class UI, and real-time monitoring to track outcomes and implement changes on the go.
Focused sales and promotion via trained brand promoters and supervision. It’s not just another trial-generation effort.
Transparency, enhanced visibility, and purchase consideration.

Ace the last-mile solutions by facilitating the consumer purchase journey and closing the loop.